Andre Yoskowitz
20 Apr 2007 12:17
Although Sony CEO Howard Stringer recently called the European launch of the PlayStation 3 a success, sales around the UK have been dropping and in response several prominent UK retailers have decided to drop the price of the PS3 to as low as £387.87, almost £40 less than the suggested retail price.
“PS3 performed well pre-launch and the first week of release, but since then sales have dropped considerably,” said Gameseek.co.uk boss Stephen Staley. “I am sure the deal will help matters. I personally believe the cuts are down to overstocking from launch. Credit goes to Sony for supplying all of the demand, however this has left most retailers with a lot of stock and with the consoles costing around £400, you can imagine it’s not healthy for any business to have a lot of PS3 consoles gathering dust in a warehouse."
“We are obviously selling the console at a loss to try and attract new customers to our site. We are sure the PS3 is going to be big business for us over the next eight years so to get a good foothold in this market is essential," Staley added.
The retailers are hoping that these price cuts will help spark some sales growth of the PS3s that are not leaving store shelves as quick as they would hope.
Source:
Dailytech