Andre Yoskowitz
4 May 2007 16:00
Last week, Google and Microsoft competed in a very public face-off for internet advertising giant Double Click and Google won with a final bid of $3.1 billion.
The final price left many wondering what Microsoft's true motives were. At the time of the final bid, Microsft had double the amount of available cash in its bank than Google did and could have easily outbid Google had it chose to.
Today, Forbes reported that Microsoft was in negotiations to acquire Yahoo! in a deal that could be worth up to $50 billion USD. According to Forbes, Microsoft "is feeling greater pressure to compete in the online advertising space."
Microsoft would also love to catch up to Google in search. MSN Search has been marginally increasing in users but adding Yahoo would skyrocket the company into a different level.
Microsoft has also asked regulators to closely monitor the Google-DoubleClick deal, and has loudly voiced its opinion against the deal.
Source:
Dailytech