Blu-ray Disc Association reports about the PS3 and movie sales

Andre Yoskowitz
21 May 2007 19:12

News coming from the Blu ray Disc Association for months have suggested that the impact of the PlayStation 3 on Blu ray disc movie sales in North America and Japan have been "significant".
They also note that a similar sales trend is occuring in Western Europe right now.
Industry stats for the period of January to May show a huge change in the European HD movie market. Up until the PS3's launch in late March, HD DVD was outpacing Blu ray by a hefty amount. Since the launch of the console, Blu ray movies have consistently outsold its rival, and by a large margin as well, almost 3 to 1.
The Association concludes that the stats seem to justify Sony's decision to include a Blu ray drive into the PS3, as the console is greatly helping in a format war Sony cannot afford to lose.
Source:
Pocket-Lint

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