Andre Yoskowitz
31 May 2007 16:39
One week into Toshiba's month-long HD DVD promotion, the manufacturer is reporting extremely strong sales, including 5 to 10-fold increases at a few retail outlets.
A couple weeks ago, we reported that Toshiba was starting the promotion and offering a $100 rebate with its HD-A2 model, dropping the price of the unit to $299 after rebate. Amazon began selling the unit at a price of $238 after rebate and the player almost immediately jumped to the top of Amazon's hottest selling DVD players.
Jodi Sally, VP of marketing for Toshiba had this to say during an interview, "We’re thrilled to see that consumers are, by far, choosing Toshiba’s HD DVD players as their source for high-definition."
According to Toshiba, starting June 10th, the $100 rebate will be extended to all of Toshiba's HD DVD players.
Source:
HD Digest