James Delahunty
1 Jun 2007 4:13
Nielsen Media Research said on Thursday that digital video recorders (DVRs) are a leading reason for the slide in television viewing this year. Many of the top U.S. shows, including Grey's Anatomy, American Idol and CSI saw their ratings drop off this Spring. Following questions from NBC, Nielsen began an investigation into the possible factors behind the unexpected drop.
The research is almost complete, but Nielsen left slip some of its findings so far. "DVRs appear to be the largest factor in that," said Pat McDonough, Nielsen senior VP planning policy and analysis. Other interesting factors behind the falling ratings that Nielsen has found are the difference between an Olympic year (2006) and a non-Olympic year (2007).
There was also a higher number of repeat programs this spring than usual.
Source:
Yahoo (Reuters)