Andre Yoskowitz
8 Jun 2007 8:24
Yesterday, Sony President Ryoji Chubachi suggested to a Japanese newspaper that the company was not "ruling out" a price cut for its $600 USD PlayStation 3.
Chubachi's comments add fuel to the fire that started last week with the news that Sony's BDP-300 Blu ray player would hit stores with a retail price of $499 USD, a price $100 less than expected.
"Sony does not rule out the possibility of lowering the price of the PS3", said Chubachi to the Japanese daily paper Yomiuri Shimbun. He added that the company was making a "full assessment" of the situation before it made a decision on pricing.
With Blu ray production costs lowering daily, Sony could take the opportunity to lower the price of its game console which is still lagging in sales behind the Nintendo Wii and the Microsoft Xbox 360. Many consumers and analysts blame the large price tag for its lagging sales. Although the comments have certainly caused a stir, a price cut is not set in stone. All that is true as of today is that Sony can no longer claim the PS3 is the lowest priced Blu ray player on the market.
Source:
HD Digest