Andre Yoskowitz
8 Jun 2007 9:10
Seeing the success of Toshiba's HD DVD promotion, Sony Pictures Home Entertainment has begun an online promotion that will offer the "third disc free" on Blu ray titles at participating retailers including Amazon.
Consumers who purchase 3 Sony Blu ray movie titles will receive the third title free. Although the full Sony catalogue is not included in the promotion, the high selling titles Black Hawk Down and Casino Royale are.
So far the promotion has only been spotted at Amazon and DVD Empire and each offers the same list of movies although Amazon's are slightly lower priced. You only receive credit for the lowest priced title in your checkout cart, for example if you were to select a $20 movie and a $27 movie from Amazon then you would only receive a $20 credit for the final movie.
So far the promotion seems to be working as 8 Blu ray titles have jumped into Amazon's 100 best selling DVDs list. Sony did not give word on how long the promotion will last.
Source:
HD Digest