James Delahunty
12 Jun 2007 17:23
Maven Networks, which provides hosting services for Internet TV, is set to make an announcement tomorrow regarding support for Microsoft's new Silverlight technology as a video delivery vehicle. Using the Silverlight technology, Maven's users can leverage familiar Windows Media technology as well as workflow automation, publishing, and player creation capabilities of the Maven Internet TV platform.
Silverlight, which is currently in Beta release phase, is considered as a rival to Adobe's flash technology. Maven plans to support SIlverlight once it becomes available later on in the summer. "That means that [users] can leverage their existing investments in the Windows Media format while at the same time providing new and engaging user experiences," Todd Boes, vice president of product management, said.
"Our collaboration with Maven will help provide compelling and innovative Silverlight-based solutions for content creators looking to differentiate and maximize their online media offerings," said Microsoft's Sean Alexander, director of Silverlight Media, in a statement released by Maven. "Silverlight ushers in a new level of online experiences with improved video streaming capabilities that can scale up to HD and incorporate rich interactivity, all with a lower total cost to operate."
Flash is supported by Maven, but using it requires re-coding of Windows Media video to Flash, whereas with Silverlight, the video can remain in Windows Media format.
Source:
Yahoo