Andre Yoskowitz
29 Jun 2007 17:17
Today, Toshiba announced that they had added functionality that will allow users of HD DVD standalone players to access exclusive web content.
The new functionality will allow the players to access and download exclusive content from the movie studio's servers. After it is downloaded, it is saved within the storage of the player for access.
Using the new functions, movie studios can choose to "lock" certain extra features on the HD DVD itself which users can only unlock by downloading a key.
"While others may talk about interactivity, HD DVD has proven time and time again that it offers true interactive features and capabilities for consumers which can make the enjoyment of movies a new experience every time they're viewed," Toshiba Digital AV marketing chief Jodi Sally said.
If you already own a standalone player, the new functionality can be turned on through a firmware update. Toshiba also said that an upcoming firmware update will give owners of the HD-XA2 and HD-A20 players the ability to play their movies at 24fps at 1080p which is the same framerate at which movies are usually captured.
Finally, Toshiba reiterated that they now hold 70 percent of the standalone market, most likely due to very successful promotions the last two months.
Source:
BetaNews