Andre Yoskowitz
29 Jun 2007 14:35
Michael Ephraim, the managing director of Sony Computer Entertainment Australia has said that the PlayStation 3 continues to outsell both the Nintendo Wii and Xbox 360 in the country and that almost 50,000 units had been sold since the console's late March launch.
Using stats from the market research firm GfK, Ephraim explained that the PS3 has outsold its rivals almost every week since launch.
"Based on GfK, since launch, PS3 has been the number one next-gen console, outselling Wii and Xbox 360 every week, except for last week," said Ephraim.
Ephraim also added that the sales boost were partly due to the fact that consumer electronics stores has begun selling the console, but marketing it as a Blu ray player more than a gaming machine.
"Since March 23, PS3 has been the number one selling next-gen console in Australia, and this is GfK figures.
"We've now sold 50,000 and we're very excited about the fact that it's being sold in retailers that are gaming retailers as a gaming device and other things, but as you'll notice it's now being sold in Harvey Norman consumer electronics stores as a Blu-ray player," he added.
Well, that makes one place where Sony is beating its rivals, but lets see how long it lasts.
Source:
GI.biz