Rich Fiscus
5 Jul 2007 11:12
NBC Universal informed its affiliates Monday that it was shutting down NBBC (National Broadband Company), the online video syndication venture the network formed with affiliates. NBBC will be folded into New Site, the NBC-News Corp. online video venture set to launch this year.
NBBC was formed in April 2006 to share and monetize video aggregated from NBC’s affiliate stations, the NBC Universal library and other content partners.
As part of the transition, NBC bought back the affiliates’ share of NBBC. Affiliates were given 30 days notice of the change and will now need to negotiate a new arrangement in order to participate in New Site.
Source: MediaWeek