Rich Fiscus
8 Jul 2007 10:45
The Live Earth global POP concerts on Saturday broke a record for an online entertainment show by generating more than 9 million Internet streams, Microsoft Corp. Web portal MSN said.
People can stream an event more than once -- by switching it on and off -- so 9 million streams does not necessarily mean 9 million people watching, MSN said.
Live 8 was the first major multi-venue event successfully streamed live with Time Warner Inc.'s AOL portal on the Web. AOL said 5 million people had logged on to the event on the day of those shows, but it did not say how many Internet streams of the event there had been.
Live 8 was streamed by users more than 100 million times in the six weeks following the shows.
Live Earth is predicted to be three times bigger with organizers expecting more than 80 percent of the viewership will be on-demand in the days after the event.
Source: Reuters