Rich Fiscus
9 Jul 2007 9:32
According to EA chief executive John Riccitiello, in a recent interview with the Wall Street Journal, "We're boring people to death and making games that are harder and harder to play."
Riccitiello became CEO at EA in April in his return to the game maker. EA's former chief operating officer had left the company in 2004 to help found Elevation Partners, a media and entertainment buyout firm.
The video game executive criticized the industry for rolling out sequels to new games that add little from the previous version.
"For the most part, the industry has been rinse-and-repeat," he was quoted as saying. "There's been lots of product that looked like last year's product, that looked a lot like the year before."
At a time when both the XBox 360 and PS3 are losing sales, apparently at the expense of the Nintendo Wii, Riccitiello's comments seem dead on. While the Microsoft and Sony consoles have the advantage in technology and established titles, the Wii seems to be thriving on something completely different. It's fun.
Source: Reuters