Rich Fiscus
23 Jul 2007 8:22
According to a report from The Carmel Group, by the year 2010 more than 50% of cable television subscribers will have DVRs.
The report projects that within the next three years, the number of cable-subscribing homes in the US with DVRs will grow to 32 million. Currently the number is less than 18 million, which is close to 30% of all subscribers.
It also said that in 2001 nine out of ten top cable providers weren't interested in providing the set top recorders, but consumer demand has changed their minds, and industry adoption of the technology has been rapid.
The secret has been recognizing the upswing in demand among consumers. Carmel Group chairman Jimmy Schaeffler compares user demand to that of black-and-white TV viewers who switch to color: "People who get used to watching TVs with a DVR don't want to return to watching TV without a DVR."
Source: Ars Technica