Andre Yoskowitz
26 Jul 2007 15:17
EMI has announced they have signed a deal with the Chicago based digital agency VerveLife that will allow the company to use its massive client list for DRM-free music promotions.
The new deal will be immediately used by fast food giant Burger King which will be offering codes included with its meals that will allow consumers to download a pre-paid DRM-free EMI track from a promotional website run by Burger King.
EMI has said since moving to DRM-free, sales have risen and the label has been continually trying to get a leg up on the competition by making promotional deals and signing promotional use of its catalogue to agencies such as VerveLife.
Source:
NMA