Best Buy wants to cater towards women

Dave Horvath
15 Aug 2007 14:07

It was announced today that electronic retail mogul, Best Buy will strike a deal with designer Liz Claiborne to design and sell electronic gadgets geared towards appealing to women.
The Liz Claiborne Accessories line will be offered in as many as 250 Best Buy stores across the US. These stores, once stocked, will offer items ranging from $25 to $200. Items that will be at female customer's disposal will be designer laptop bags, music players, Cell phones, business totes, and cameras. In a statement, vice president of Best Buy Liz Haesler said, "We know many of our customers want technology to be more than a simple necessity, they want their devices to reflect their sense of style".
Don't worry though, if you don't have a Best Buy near you, they have stated that these accessories will be available to you from the retail giant's website as well.
Source:
Reuters

More from us
We use cookies to improve our service.