Dave Horvath
18 Aug 2007 12:16
Although not available in stores until mid-September, Target.com has begun showcasing two Sony Bravia LCD televisions that will be an exclusive to the Target stores. The 26-inch and 32-inch Bravia screens will not be available through any other retailer.
Priced at a moderate $799 and $899 respectively, the LCD screens feature up to 720p Resolution and are significantly cheaper than any other Sony LCD television on the market. According to a Sony representative, there will be additional models unveiled exclusively to Target's competitor Wal-Mart in the following month.
The announcement for Target to hold the exclusive rights for these two panels was announced back in June, however it is now officially a reality. Randy Waynick, senior vice president of marketing stated that Sony would supply a unique series of models to Target, Wal-mart and other big retailers in order to tailor its offerings to specific demographics. At that time, Waynick had stated that the televisions would have rolled out within 60 days, however it seems they took a little longer than expected to get the ball rolling.
Source:
Cnet