James Delahunty
13 Sep 2007 9:48
A deal between Yahoo and MTV will see the Viacom-owned music channel distributing an online music performance series in high definition from Yahoo Inc., according to the online edition of the New York Post. This type of deal is rare because it brings content created specifically for Internet consumption to regular TV broadcasts (and from an entity as big and well known as MTV).
"Nissan Live Sets" comprises seven to eight from a featured artist, performed live in front of about three hundred fans. The performances are recorded in high definition, making them suitable also for mainstream television. The deal with MTV will commence on September 17th with the second season of the series.
Source:
Yahoo (Reuters)