Rich Fiscus
22 Sep 2007 19:33
A study released by the NPD Group shows that most owners of HDTVs aren't particularly excited about the next generation technology in HD DVD and Blu-ray. Only 11 percent seem preparted to by one within the next six months.
The biggest bit of bad news for next generation format backers is that the overwhelming majority of HDTV owners are content with the quality of their standard definition or upsampling DVD players. Given the Limited number of titles available in either hi-def format, there doesn't appear to be a compelling argument for to upgrade for most.
“We’re seeing some frustration with high-definition formats among people who’ve made the plunge because they currently cannot get enough content to meet their needs,” said Russ Crupnick, VP and senior entertainment industry analyst. “These early adopters aren’t choosing to evangelize high-definition players to others, in large part because they are unhappy with the available selection. The good news is that the industry can address this concern by releasing HD DVD and Blu-ray Disc titles more aggressively.”
If the people who pay a lot of money to get into new technology early aren't satisified enough to recommend it to their friends, it's hard to imagine the average consumer being excited about it.
Source: NPD Group