Andre Yoskowitz
22 Sep 2007 19:55
After data figures showed that worldwide sales of the Nintendo Wii have overtaken the Xbox 360, Microsoft has decided to firmly set their sights on Europe.
Talking to an interviewer from Bloomberg, Microsoft's group product manager Aaron Greenberg said "The number one objective is to win on a global basis and that may mean winning some markets and losing others."
"Europe is our priority focus right now."
Last week however, Microsoft said it planned to not give up on the Japanese market by increasing the number of game titles available there. Even so, sales of the 360 have stalled since its introduction, lagging far behind the Wii and even the PS3.
"It's difficult to see Microsoft capturing a significant share'' in Japan, said Hiroshi Kamide, a Tokyo-based games analyst at KBC Securities Japan. "After two years on the market, Xbox's position in the country is such that it makes you wonder whether further efforts are even worth it."
To date, 446,201 Xbox 360s have been sold in Japan, accounting for a meager 8.7 percent of the new console market. On a per week basis, the 360 is regularly outsold by the PS3, the Wii and even the PS2.
My question to the reader: Should Microsoft give up on Japan?
Source:
GI.biz