Rich Fiscus
22 Sep 2007 21:00
NBC distributor Universal is hoping to increase ratings for their critically acclaimed show Friday Night Lights. The show, based on the movie of the same name, has been well received by critics, but hasn't fared nearly as well in the ratings. Hoping to reverse the show's fortunes, Universal has made the show's first season available on DVD for around half the price usually associated with other television series.
"We're certain that home entertainment consumers who haven't yet experienced this unique show will be instantly won over by it once they see it," said Hilary Hoffman, senior VP of brand and digital marketing at Universal.
Apparently the reduced price hasn't been particularly effective, as sales haven't been impressive so far. Until the new season starts there's no way of knowing whether this is an indication of the show's future ratings, or merely a failed marketing effort. However if the show does take off it may mean a lot of new viewers happily discovering the first season available at near discount bin prices.
Source: Video Business