Rich Fiscus
27 Oct 2007 0:54
Writer/director Ed Burns will be trying out a new distribution channel for his new movie Purple Violets. Instead of theaters, the movie will be available exclusively from iTunes for a month, after which distribution will be opened for other services. The movie will cost $14.99 from iTunes.
"The specialized movie business has changed so dramatically in the last five years," Burns said. "My style of filmmaking is dying on the vine. These small, talky movies have a hard time finding an audience theatrically, so you need to adapt. There are still people who want to see this nontraditional type of film, and now there are nontraditional ways to get them out there."
The availability of download services like iTunes brings new possibilities for both established and up and coming film makers to distribute video to a wide audience without going through a major studio. Combined with CSS support on recordables, this could become a viable method for film distribution.
Source: Yahoo News