CSS enabled burning is changing the face of DVD sales

Rich Fiscus
28 Oct 2007 17:46

Walgreen, the largest pharmacy chain in the U.S., plans to install DVD burning kiosks in their stores soon. According to company spokeswoman Tiffany Bruce, "We hope to launch DVD-burning kiosks in the next few months. We think its a type of solution that will work very well in our stores, giving us the ability to provide a virtual inventory to a diverse customer base."
The recent boom in DVD kiosks began when the DVD Forum, and later the DVD Copy Control Association approved a standard for burning DVDs with CSS encryption. The kiosks provide a cost effective and space saving way for retailers who view DVD sales as a peripheral business, such as pharmacies and grocery stores, to provide a wide variety of titles.
Even brick and mortar DVD rental leader Blockbuster is looking seriously at both DVD burning and kiosks. They recently purchased download service Movielink, and are already working on implementing it into their existing business model. They're also watching the kiosk business. Blockbuster spokesman Randy Hargrove said "We'll continue to monitor it. If it makes sense to get into kiosks, it's clearly something we could do."
Source: Reuters

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