Andre Yoskowitz
1 Nov 2007 19:59
Sony has begun a "much more aggressive" holiday marketing campaign with an emphasis on the PlayStation 3's Blu-ray playback.
Sony Marketing SVP Peter Dille said the new campaign is set to start in conjunction with the launch of the 40GB model of the system and it will be the company's "largest-ever marketing effort for a hardware platform."
Victor Matsuda, VP of Sony's Blu-ray Disc Group explained that the campaign would put emphasis on the Blu-ray capabilities of the console. The campaign will "focus on the convergence of the PS3 as a movie and game device" and that it was "a big part of the corporate strategy for promoting Blu-ray Disc this fourth quarter."
Matsuda even admitted that the company was considering bundling the PS3's Blu-ray remote with every console to help emphasize the Blu-ray capabilities.
Source:
HD Digest