Rich Fiscus
5 Nov 2007 18:24
Phillips has begun offering television buyers a new service plan that included "lifetime technical support, next-day scheduling of in-home repairs and a simplified exchange program for those living in areas without authorized service support." The program, which is called Philips Simplicity Advantage, was designed to "bring the same level of service to consumers that is already present in Philips technology," the company said. It's available only for flat panel HDTVs 37" or larger.
The move is intended as a way for Phillips to differentiate themselves from value brands that are offering stiff competition for traditional consumer electronics manufacturers. Over the past several months, upstart Vizio has stunned the retail world by dominating flat panel TV sales for one quarter and coming in second the next.
Surveys have indicated that one major issue for consumers when considering electronics purchases is the level of support offered by the manufacturer.
Source: This Week In Consumer Electronics