Dave Horvath
14 Nov 2007 17:15
In the desperate struggle for personal media player makers to compete with Apple's onslaught, Milpitas California based Creative has reached a new personal milestone. Today the company announced that it has officially shipped a total of 25 million MP3 players. Creative holds the number two slot in global unit shipments according to IDC March 2007 report on worldwide and US flash and HDD-based portable media player shipments.
"Shipment of 25 million MP3 players marks a major milestone in Creative history, as our player unit volume exceeds the combined unit sales from some of the biggest names in consumer electronics," said Sim Wong Hoo,
chairman and CEO of Creative. "We believe that we now have our strongest lineup of MP3 and portable media players ever, as we continue to innovate with our recently introduced ZEN(R) Stone, ZEN Stone Plus, and the credit
card-sized ZEN."
Creative shipped its first flash based MP3 player dubbed NOMAD in 1999 and in 2000 launched the Creative Nomad Jukebox which was a high capacity hard drive based media player. Subsequently, later launches of the Creative MuVo and ZEN family of players received critical acclaim and garnered three consecutive Best of CES awards. The Creative ZEN Vision:M won the overall Best in Show award at CES in 2006, edging out more than 2500 other companies.
Source:
Creative Press Release