Rich Fiscus
16 Nov 2007 10:57
Walgreens drug stores in Columbus, Ohio and the Phoenix, Arizona metropolitan area will have Redbox DVD rental kiosks installed. This follows limited market testing in the Chicago and Houston areas which began in the last half of 2006.
"Walgreens has a proud history of offering some of the most innovative products and services in the drugstore industry, and our Chicago and Houston-area customers have embraced Redbox's $1 per night price point and quick, self-service transaction," Walgreens divisional merchandise manager for electronics Robin Randolph said. "We're excited to provide our Columbus and Phoenix customers with this added convenience and look forward to their feedback on the service."
For retailers like Walgreens the kiosks make it possible to provide a movie rental service without the cost of inventory, floor space, and additional employees. While Redbox kiosks don't contain the selection of a traditional rental outlet, for people who are only looking for popular new releases they can be a convenient substitute. They've already proven successful at McDonald's restaraunts across the United U.S..
"Redbox continues to gain momentum in the marketplace as we offer consumers a quick, convenient way to rent new-release titles at their favorite retail locations," said Gregg Kaplan, Redbox CEO. "We are thrilled to partner with the nation's premiere drugstore chain and introduce more consumers to the Redbox experience."
Source: Video Business