Rich Fiscus
1 Dec 2007 17:41
This year's Black Friday sales on the day after Thanksgiving saw consumers passing on recent DVD releases in favor of bargain priced fare, in some cases below $5 per movie.
The discounts on catalog titles were even more numerous than in past years. At Borders book stores they sold such titles as 300, The Departed and Night At The Museum for half their normal price. In addition box sets of titles like Family Guy, Curb Your Enthusiasm, and House for only $19.99. Other retailers, including Sears, Target, and Kmart had titles like Spider-Man 2 and Batman Begins for only $4.
“We’ve done sales like this in the past, but this selection was the deepest that we’ve done for Black Friday,” said Borders spokeswoman Ann Binkley. “The merchandising team worked with the vendors to be able to offer this deeper selection.”
According to Ian Leshin, a buyer for Newbury Comics, “We created a lot of deep discount opportunities with the help of the studios through rebates and other programs, and we were definitely very aggressive with the sales.” He added that, “it did seem more catalog-driven this year than new release.”
Source: Video Business