Blu-ray takes early Christmas sales lead

Rich Fiscus
1 Dec 2007 18:38

If Black Friday and the weekend that followed was any indication, it's going to be a long Christmas season for HD DVD backers. On the first weekend of the Christmas shopping season Blu-ray discs outsold HD DVD by nearly 3:1 according to Nielsen Videoscan
To some this was a surprising development since the prices for Blu-ray players didn't come close to matching HD DVD's sub-$200 sale prices. In fact the cheapest Blu-ray player was $400 at Best Buy, which included a $100 gift card. Meanwhile Sears had the Toshiba HD-A3 (HD DVD player) for just $170.
This would seem like somethig of a validation of Blu-ray backers who have said all along that the key to the format's success will be the quantity of titles released in the format. However, there's nearly a month to go, and lots of consumers have yet to weigh in on the matter, at least with their wallets. And really that's the only opinion that counts.
Source: TGDaily

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