Andre Yoskowitz
4 Dec 2007 18:52
Yesterday, at the Nokia World 2007 Conference in Amsterdam, the large mobile phone company announced its new "Comes With Music Program," a program which offers free music which you can keep forever, as long as you purchase a Nokia device.
Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia elaborated: "We set out to create the music experience that people are telling us they are looking for - all the music they want in the form of unlimited downloads to their mobile device and PC. Even if you listened to music 24 hours a day, seven days a week, you would still only scratch the surface of the music that we're making available. Comes with Music fulfills our dream to give consumers all the music they want, wherever they want it, while rewarding the artists who create it."
So far only Universal Music Group is signed up but Nokia assures that they are in talks with all the other major record labels as well as indie labels.
Universal CEO Lucian Grainge added, "It's fantastic to work with Nokia on Comes With Music. We feel it's an innovative way for people to discover and enjoy new artists, while at the same time having access to the amazing depth of the Universal catalog. Comes With Music allows our artists to reach new audiences in a very easy and affordable way."
Neither company has disclosed any financial agreements so for now it is unknown how the revenue will be shared or how a normally conservative label like Universal would sign up so quickly for the program.
Regardless, with free music on the line and no strings attached, Nokias may just be the hottest sellers come next year.
Source:
Dailytech