Andre Yoskowitz
10 Dec 2007 18:59
Nintendo has pulled its holiday advertising in the UK for its popular Wii console in hopes consumer attention will move to the DS and demand will drop somewhat for the Wii.
“We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand,” said a Nintendo UK spokesperson.
Nintendo will be using that ad space to promote the DS instead, a console of which it has higher supply of.
The move is contrary to what the North American branch is doing which is putting extra advertisement for the holiday season.
“We're still expecting some shortages in December. But we're not going to be pilling back on our marketing,” explained George Harrison, Nintendo of America’s marketing chief. “So even though we'll be selling everything we can get, we'll continue full-blast with our outreach through PR, and through paid advertising and other things.”
Source:
Dailytech