Rich Fiscus
12 Dec 2007 15:30
Nielsen, a company famous for their TV and Web ratings, and Digimarc Corporation announced a new entry into the online video recognition market, touted by supporters as the solution to the rampant uploading of video without the copyright holder's permission.
A press release said the service, called Nielsen Digital Media Manager, will be released next spring. It notes "Nielsen already uses digital watermarking to Encode 95% of national television programming for its television ratings service, and the new service will focus initially on the online distribution of television content in the U.S. The companies expect these new solutions to be available in MID 2008."
It goes on to say the company intends to expand the service to add Watermarks to consumer content, which can then be used later to make identification easier if someone attempts to upload a copy of the video to viral video sites like YouTube, social networking portals like MySpace, or even P2P networks.
A number of services have already implemented other video-fingerprinting technology, often either to avoid entertainment industry lawsuits, or in the case of YouTube afterwards.
Source: Press Release