Andre Yoskowitz
14 Dec 2007 18:34
Thanks to the previously reported record breaking sales of 'Pirates of the Caribbean: At World's End,' Blu-ray sales topped HD DVD by a hefty 3:1 margin for the week ended December 9th.
According to Nielson, but not confirmed by Disney, the latest "Pirates" film sold 160,000 units in its first week setting a new Blu-ray record. The movie even sold 3 times as many units as Sony's Blu-ray title "Superbad" did and almost 8 times as many as the top selling HD DVD title, the ever popular "Planet Earth" box set, for the week.
The strong showing helped Blu-ray take a 76% share of disc sales for the week, a decisive number that has not been seen in some time. The week ending December 16th should be more interesting however. "Bourne Ultimatum" sales are said to be very high for HD DVD and the long awaited dual-format release of all the Harry Potter films should heat up the competition some.
More updates when the final numbers come in.
Source:
HD Digest