Andre Yoskowitz
17 Dec 2007 18:56
Media and communications firm SNL Kagan has released a study claiming that total video-on-demand (VOD), pay-per-view (PPV) and near-video-on-demand (NVOD) revenue will will top $6 billion USD by 2013.
According to the study, "average revenue per user is expected to top $5 per month in 2010 and $6.56 per month (or nearly $79 annually), including cable, satellite and telco video offerings."
"We're starting to see factors align that can enable operators to translate the rise in on-demand traffic into more significant sales," said Ian Olgeirson, senior analyst for SNL Kagan.
A somewhat not surprising fact, according to the study, is that the largest expected contributions will come from pornography and event pay-per-view such as wrestling and boxing.
Source:
dailytech