Rich Fiscus
18 Dec 2007 18:04
According to a report from Digital Entertainment Group Europe (DEGE), more DVDs will be sold during this year's Christmas shopping season than during last year's holiday sales period. In fact, according to DEGE the numbers aren't even close, with 68% of U.K. residents questioned buying one or more DVDs last year, compared to 78% this year.
DEGE, which represents a number of European movie studios, is expecting over 90% of this year's DVD sales going to the standard definition variety, although they're optimistic about the future of next-generation HD DVD and Blu-ray formats as well. The report suggests that most U.K. consumers who haven't already are planning to upgrade to HDTV and either HD DVD or Blu-ray within the next year.
Meanwhile other analysts are painting a less rosy picture of holiday sales this year. Just last week NPD Group released their own report, showing that both revenue and the number of people buying DVDs have dropped since last year. guess is that it’s really the moderate and light DVD consumers that are falling off on buying,” said Russ Crupnick, VP and senior entertainment analyst at NPD. “The average DVD household now has about 80 DVDs. For some people, it has got to be really exciting content for them to buy, as they already have these large collections.”
Source: Video Business