Andre Yoskowitz
22 Dec 2007 16:26
According to Universal Studios Home Entertainment, the fourth quarter HD DVD releases of the "The Bourne Ultimatum" and "Harry Potter and the Order of the Phoenix" are outpacing their Blu-ray counterparts.
In its first week of sales, beginning December 11th, the Bourne HD DVD sold 60,000 units, double what Blu-ray's "Spider-Man 3" sold during its first week last month.
So far, there is no sales data on the HD DVD Bourne Trilogy set which will certainly add sales just like the Spider-Man trilogy pack did for Blu-ray.
Additionally, Warner's HD DVD release of "Order of the Phoenix" is, somewhat surprisingly, beating out its Blu-ray counterpart which was released on the same day by a 55-to-45 ratio. Generally, BD sales trump HD DVD sales by a 2-to-1 ratio.
Ken Graffeo, Universal executive VP of marketing and co-president of the North American HD DVD Promotional Group added, “I think the fourth quarter is going to be interesting. If you break out the hits, I think we will be even. But the aggressive discounting, with catalog [of buy one, get one free offers], can inflate the numbers.”
“This is a real testament to the momentum we are gaining with the set-top players,” said Graffeo. “We are beginning to realize the attach rate with movie sales.”
Source:
Video Business