Andre Yoskowitz
24 Dec 2007 14:41
According to new data compiled by market research firm Gfk and commissioned by Sharp, we all want bigger televisions, and we are using the excuse of the digital switchover to buy a new television.
The data, captured in October, says that sales of flat screen televisions have risen by 182% year-on-year. In the last 12 months, sales of televisions large than 46 inches have grown by 272%.
“Big screens are no longer for just shop windows or shiny office receptions," said Mike Gabriel, head of marketing and communications for Sharp. "With living space at a premium, our 42 inch range of AQUOS TVs have been designed to occupy the same space as its 37-inch predecessor once stood."
Sales of 37 inch TVs also rose 308 percent, reads the study.
Tommaso Monetto, Sharp product manager AQUOS LCD TV, said: “The growth in the popularity of larger screen TVs is underlined by the fact that last year our most popular range was the 42-in. Although we have seen a growth in sales of 46% in this range since January 2006, this has now been eclipsed by the 46-in range in 2007 - sales of which have shot up a whopping 150%.”
Source:
Pocketlint