Andre Yoskowitz
29 Jan 2008 0:00
The large mobile phone maker Sony Ericsson has announced that it has signed deals with 10 major record labels so it can add content to its PlayNow service, which allows users to download music directly from their handsets.
The company added that the deals added 5 million new tracks to its catalog of available music. The deals were signed with Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5Music, Bonnier Amigo and VidZone.
Sony Ericsson also added that they were still in the process of negotiating further deals.
PlayNow was first introduced in early 2004 as a way to preview and purchase ringtones for mobile phones. It has since expanded allowing for downloads of full songs, games and wallpapers. It is now available in 32 countries.