James Delahunty
16 Feb 2008 2:42
According to data reported by research firm Nielsen Online, the video habits of women suggest a bias towards big network television content that is available on the Internet, while men seem to prefer the amateurish short video clips found on YouTube-like sites. The data also suggests that both types of videos are watched mostly at radically different times of the day.
Women in the 18 to 34 year old range are twice as likely as men to watch streaming video on broadcast network TV sites. Most the network TV viewing happens during the lunch hours, or between noon and 2pm. Men are two and a half times more likely to spend their time watching content on sites like YouTube, and this viewing is done mostly anywhere between 10pm and 6am.
The data was sourced from Nielsen Online's new VideoCensus service. It comes after analysts at comScore revealed that the Hollywood writers strike had driven a YouTube-led record month for video viewing. 141 million Internet users in America watched content from sites like YouTube, MySpace, Veoh and Break.com during December.