Rich Fiscus
28 Feb 2008 0:37
Although they're not saying yet, it appears that Apple's strategy to meet their lofty sales goal of 10 million iPhones (from launch to the end of this year) involves looking to the business community. The company appears to be betting that they can make a serious run at consumers who might otherwise choose a Blackberry from rival Research In Motion (RIM).
They also appear to be banking on the popularity of the third party software that will be officially possible once a SDK is released next month. Although it's already possible to write and install software on the iPhone, it currently requires a procedure called "jailbreaking," which isn't supported (or even condoned) by Apple.
"Apple has understood the importance of local applications and they are responding to that, and it will help them sell more iPhones," said Tim Bajarin, principal analyst of Creative Strategies.