Andre Yoskowitz
2 May 2008 18:54
AT&T has announced that it will be launching its MediaFLO USA mobile TV service in 58 markets, allowing users to "access television programs live through their mobile phones."
Mark Collins, VP of Consumer Data for AT&T's wireless unit, added that the company's research showed that customers wanted to watch movies and have the news on their phones, more than anything else.
"We have exceeded their expectations with AT&T Mobile TV," Collins said in a news announcement. "Together with MediaFLO USA, we are changing the picture of television-viewing by giving our customers an innovative way to stay connected to breaking news from CNN Mobile Live, an arsenal of movie favorites with PIX, and a formidable lineup of other quality programming while on the go."
The new service will have over 150 simulcast or time-shifted traditional programming from CBS, ESPN, FOX, NBC, NBC News 2Go, MTV, Comedy Central, Nickelodeon, and original content specifically for AT&T's mobile users.
Plans start at $13 USD a month for 4 channels, and get progressively more expensive. Unlimited mobile TV costs $15 a month, and unlimited mobile TV, mobile video, and mobile Web browsing will cost you $30 a month.
The service will now be available in Atlanta, Chicago, Dallas, Detroit, Las Vegas, Los Angeles, New York, Philadelphia, San Diego, Seattle, Washington, D.C., and other "key" cities.