Andre Yoskowitz
9 May 2008 14:29
The popular music community site Last.fm has launched its own online channel for video interviews, starting a trend of original content production it hopes to continue into the future.
Dubbed Last.fm/presents, the channel will show off videos of interviews with established and upcoming artists including Moby, Santogold, Joshua Radin and Neon Neon.
The site's co-founder, Martin Stiksel, added that the interviews will "complement Last.fm's "music discovery experience". He also makes the somewhat bold claim that the site is the only place where "favourite artists talk so candidly about what makes them the musicians they are today".
The videos will be distributed by CBS and its syndicate partners Joost, Bebo, AOL and NetVibes.
Since its acquisition by CBS last year, Last.fm has been aggressively expanding its services and has signed deals with all four major labels - Universal, Sony BMG, Warner and EMI allowing the service to stream tracks for free on the site. Because of the deals, the site claims its amount of users have risen 59 percent as a result.