Rich Fiscus
29 May 2008 11:35
Sony Pictures will be producing and distributing content for digital theaters which will include concerts, performing arts, and sporting events. The releases will come from a new unit in the company called Hot Ticket, and each title will be available for a limited time to select theaters.
"Going to your favorite theater doesn't mean just going to the movies anymore," said Rory Bruer of Sony Pictures Releasing. "Our mandate will be to identify the one-of-a-kind and sold-out events that people around the country most want to see, and we will work to present them to audiences everywhere."
Hot Ticket's plans for the remainder of 2008 includes the final performance of Cirque du Soleil's "Delirium" in August as well as the closing night on Broadway of the musical "Rent," which ends a 12 year run in September.
Earlier this year a similar venture from Disney, the 3-D concert movie "Hannah Montana/Miley Cyrus: Best of Both Worlds" became a hit, grossing nearly $70 million dollars worldwide during its 15 week release.