Rich Fiscus
3 Jun 2008 17:06
Retail giant Wal-Mart is finally throwing their significant weight behind Blu-ray in a big way with the launch of a new ‘Hi-Def Blu-ray Experience Area' in 1200 stores where shoppers will find a bigger selection of both players and movies than were previously available.
In addition to the increased presence for the technology, Wal-Mart will be handing offering $100 gift cards with the purchase of a Blu-ray player between June 8 and June 14. During the same week they'll be featuring big discounts on select Blu-ray titles, including '3:10 to Yuma,' 'War,' 'Shooter,' '300' and 'The Fifth Element' for just $15 each.
“We are excited to be a destination for families looking to create a high quality, affordable home entertainment experience with our new, wider selection of high-def TVs, Blu-ray players and movies,” said Gary Severson, senior VP of home entertainment at Wal-Mart.
To go along with the focus on Blu-ray, the stores are also increasing their selection of HDTVs with the introduction of new models and brands.