Rich Fiscus
12 Jun 2008 4:31
As many consumers consider the purchase of an iPhone 3G one of its perceived strengths is the use of a touchscreen interface. It's even been enough of a selling point to convince rivals like Samsung to adopt it for their own competing phones. Nokia is also planning to offer a touchscreen later this year, but what's more interesting is the scope of their plans.
Rather than sticking to the high-end models which compete with the iPhone, it seems Nokia plans to put touchscreens in phones at all price points.
"Currently, the market for touchscreen products is a niche market. We always aim for a situation where we can cover all the segments with all the options," said Senior Vice President of Nokia Markets Anssi Vanjoki. He added "We will introduce products from the very low segment to the highest one featuring this type of functionality."
Despite a drastic price reduction compared to the original, the new iPhone is still out of reach for many consumers. If Nokia is able to capture the interest of consumers who would like to own an iPhone 3G but just can't afford it there should be a lot of market potential. Of course if they're plan isn't wildly successful it could be a fairly expensive misstep.