Rich Fiscus
9 Jul 2008 19:24
Parks Associates has released the results of a new survey in the US and Canada that reveals some interesting facts about how people listen to music. Not surprisingly the results indicate around two thirds of all people in both countries with broadband connections regularly play music on their PC and half that many use portable media players, such as Apple's iPod. More surprising was the revelation that as many people seem to use their TV for music as own MP3 players.
"iPods are sexy, but not everybody has one," said John Barrett, Director of Research at Parks Associates. "TVs are ubiquitous and increasingly capable of delivering a range of content, especially with new features like digital music delivery and place-shifting services. This is just the tip of the iceberg for TV applications."
Analysts from the company are recommending that developers consider all three platforms when developing new digital entertainment services.