Andre Yoskowitz
10 Jul 2008 21:31
Sony has announced that it has selected Double Fusion to bring in-game ads to both its European and North American PlayStation 3 consoles.
Double Fusion already has publisher deals in the works and hopes to reach out to Sony's 13 million PlayStation 3 users soon.
"We are very excited about hosting contextually relevant and well-crafted creative advertising on PS3," said Phil Rosenburg, senior VP for SCEA.
"PlayStation is taking a major role in enabling this fast-developing sector that is positive for the games medium."
A few of DF's videogame clients are NCsoft, Gearbox and Eidos. President and CEO Jonathan Epstein added, "We have already received tremendous support from publishers who want to incorporate ads into their PS3 games, across all of the regions of the world," he said.
"We are very excited to work with SCE on this and PS3 will add a vast number of players to our already robust network. SCE’s participation strengthens the in-game advertising ecosystem."