Andre Yoskowitz
11 Jul 2008 14:14
In a meeting with investors, Sony Japan chief financial officer Nobuyuki Oneda has said that the company has no plans to drop the price of its PlayStation 3 console.
Oneda also notes that the company's strategy remains the same, to bring profitability to the games division.
"Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," said Oneda. "Our plan is to not reduce the price."
The latest comments come just ahead of Microsoft's expected announcement of an across the board price drop on its rival Xbox 360 console.