Andre Yoskowitz
12 Jul 2008 1:27
News has come from the Blu-ray Disc Association Press Conference this morning that a BD factory is set to launch in China this December and that the production output will end any shortages that the Asian market has been seeing.
The leading Blu-ray Disc player makers Sony, Panasonic and Pioneer, have each had slow sales, especially in China but this new factory should lead to strong growth over the next few quarters. The Shanghai Epic Music Entertainment Company Ltd. "will produce the high-capacity media storage discs at an 140,000 square foot expansion to its factory in Shanghai." Discs will go into production as soon as December.
Sony for one, will begin selling its players with more incentives until the new factory is up and running selling the BDP-S300 player with three Blu-ray DVDs, including Kung Fu Hustle, Spider-Man 3 and Open Season.
Over the next few years, Blu-ray sales are expected to explode in China, giving much needed profits to the studios that have backed the format.
In Japan, it has been reported that Blu-ray disc players have over 50 percent of market share among all new disc player sales.