Rich Fiscus
15 Jul 2008 12:08
Borders Books is launching a new MP3 store of a different kind. Instead of selling music Borders.com will feature audiobooks in MP3 format, making them compatible with standard portable media players. They'll initially be offering a selection of 15,000 titles. Borders.com was launched just last year following a split from Amazon.com, where their online store had been hosted for seven years.
"With the launch of Borders Audiobook Downloads on Borders.com, the availability of the download service in our concept stores, and the option to buy audiobooks on CD, we are giving customers what no other book retailer does-the ability to enjoy this great form of entertainment in a variety of formats including the universally compatible MP3 format," said Kevin Ertell, senior vice president of e-business for Borders Group. "We look forward to growing our audiobook catalog so that customers always have access to the best selection of audiobooks available."
The company also recently opened a concept store in Ann-Arbor, Michigan where customers can already download both audiobooks and music directly from computers located in a special area of the store designated as the Digital Center. They can even create and burn their own custom CDs.